Incredible Online Reviews From the World’s Top 3 Restaurants

We’ve been talking a lot about how important it is that your businesses receive and manage online reviews. Having a wealth of customer feedback to enrich your local listings is a central feature of any brand’s digital identity. If you’re still not convinced, consider the stats: 92% of consumers now read online reviews, and nearly […]

On October 26, 2016 / By

Industry IQ: Google’s Affiliate Location Extension and E-Commerce at Facebook, Johnson & Johnson’s Stellar O2O Campaign

Monday = news day. This week’s top stories tell you what’s happening in local marketing, tech, and other hot topics from the digital sphere.  Affiliate Location Extension on Google Now Available in the US In an announcement posted on Google+ last Thursday, Google revealed the search engine’s new affiliate location extension capability. This is a breakthrough […]

On October 24, 2016 / By

Are You Winning or Losing the Online Review Game?

Hate it or love it, consumers can broadcast the experience they had at your business for the entire internet to read. This is both a blessing and a curse in the world of digital marketing. Having a plan to win the online review game is vital part of a successful local marketing strategy.  81% of […]

On October 21, 2016 / By

4 Things Happening in the World of Google You Need to Know

Marketers, listen up! Here are the need-to-know news items from the Google-sphere. Penguin 4.0 Has Arrived! The biggest piece of news out of the Google world is the release of Penguin 4.0, the algorithm developed to penalize sites using sketchy practices to improve their search rankings. Up until now, updates have been rolled out manually, […]

On October 19, 2016 / By

Are Franchises and Local Search Marketing an Impossible Relationship?

If you own a franchise, chances are you don’t rule your online kingdom well. The internet is a digital wild west for businesses with multiple locations, and listings have a sneaky way of emerging on various sites across the web — without owners even knowing about it. Add in franchisees with their own motives and […]

On October 18, 2016 / By

Company News: SweetIQ Named to Canadian Innovation Exchange’s Top 20 List

SweetIQ has been recognized as one of Canada’s most innovative companies by the Canadian Innovation Exchange (CIX). The prestigious Top 20 list includes an array of forward-thinking businesses from across the country, each of which will present at the organization’s conference in November. CIX is a leading technology innovation destination where companies, investors and entrepreneurs […]

On October 17, 2016 / By

Penguin 4.0: Everything You Need to Know About Google’s Algorithm Change

Since its launch in April 2012, search nerds around the world anxiously await for Google to announce updates to the infamous Penguin algorithm, aimed to punish sites that use negative tactics to improve their search ranking. Prior to 4.0, changes were rolled out manually, but the latest addition to the Penguin family means these updates […]

On October 14, 2016 / By

4 Essential Ways to Drive More Customers To Your Restaurants Through Micro-Moments

Take a moment to think about how many times you’ve pulled out your phone today to find the answer to an immediate need or question. If you are like 96% of smartphone users, you rely on your phone when a need arises. What’s more, over a third of the time, you’re looking to visit a […]

On October 9, 2016 / By

4 Tips for Boosting your Local Search Click-Through Rates

Getting your business listed in Google’s Snack Pack is no easy feat. If you have, give yourself a pat on the back. That being said, your work isn’t finished. Once consumers see your listing, the next step is making sure they choose you over your competition. You can track this by looking at your Google […]

On September 26, 2016 / By