4 Things Happening in the World of Google You Need to Know

Marketers, listen up! Here are the need-to-know news items from the Google-sphere. Penguin 4.0 Has Arrived! The biggest piece of news out of the Google world is the release of Penguin 4.0, the algorithm developed to penalize sites using sketchy practices to improve their search rankings. Up until now, updates have been rolled out manually, […]

On October 19, 2016 / By

Are Franchises and Local Search Marketing an Impossible Relationship?

If you own a franchise, chances are you don’t rule your online kingdom well. The internet is a digital wild west for businesses with multiple locations, and listings have a sneaky way of emerging on various sites across the web — without owners even knowing about it. Add in franchisees with their own motives and […]

On October 18, 2016 / By

Company News: SweetIQ Named to Canadian Innovation Exchange’s Top 20 List

SweetIQ has been recognized as one of Canada’s most innovative companies by the Canadian Innovation Exchange (CIX). The prestigious Top 20 list includes an array of forward-thinking businesses from across the country, each of which will present at the organization’s conference in November. CIX is a leading technology innovation destination where companies, investors and entrepreneurs […]

On October 17, 2016 / By

Penguin 4.0: Everything You Need to Know About Google’s Algorithm Change

Since its launch in April 2012, search nerds around the world anxiously await for Google to announce updates to the infamous Penguin algorithm, aimed to punish sites that use negative tactics to improve their search ranking. Prior to 4.0, changes were rolled out manually, but the latest addition to the Penguin family means these updates […]

On October 14, 2016 / By

4 Essential Ways to Drive More Customers To Your Restaurants Through Micro-Moments

Take a moment to think about how many times you’ve pulled out your phone today to find the answer to an immediate need or question. If you are like 96% of smartphone users, you rely on your phone when a need arises. What’s more, over a third of the time, you’re looking to visit a […]

On October 9, 2016 / By

4 Tips for Boosting your Local Search Click-Through Rates

Getting your business listed in Google’s Snack Pack is no easy feat. If you have, give yourself a pat on the back. That being said, your work isn’t finished. Once consumers see your listing, the next step is making sure they choose you over your competition. You can track this by looking at your Google […]

On September 26, 2016 / By

SweetIQ acquires Connectivity

Montreal-based local marketing automation company strengthens US presence by acquiring California competitor.   Montreal, September 15, 2016 – SweetIQ today announced it has acquired the local marketing division of Connectivity, a direct to business local marketing firm based in Burbank, California that works with over 20,000 brick-and-mortar locations across the United States. The all-cash purchase […]

On September 15, 2016 / By

How A Store Locator Page Can Increase Revenue

Businesses often consider store locator pages a mandatory but low return addition to a website. Rather than a boring “must have”, your store locator pages can be a great local SEO tool, helping your website rank higher and raising your CTRs. The trick is structuring your pages so that you are tossing up the most […]

On September 6, 2016 / By

What is Google AMP and Why it’s Important for O2O

If you or your clients have suffered from high abandon rates on their mobile sites and dedicated local landing pages, Google AMP could be the reason why. It’s important for Google that content loads quickly. Load speed can often cause high abandon rates. Google is attempting to make that easier for publishers and developers with […]

On August 25, 2016 / By