4 Tips for Boosting your Local Search Click-Through Rates

Getting your business listed in Google’s Snack Pack is no easy feat. If you have, give yourself a pat on the back. That being said, your work isn’t finished. Once consumers see your listing, the next step is making sure they choose you over your competition. You can track this by looking at your Google […]

On September 26, 2016 / By

SweetIQ acquires Connectivity

Montreal-based local marketing automation company strengthens US presence by acquiring California competitor.   Montreal, September 15, 2016 – SweetIQ today announced it has acquired the local marketing division of Connectivity, a direct to business local marketing firm based in Burbank, California that works with over 20,000 brick-and-mortar locations across the United States. The all-cash purchase […]

On September 15, 2016 / By

How A Store Locator Page Can Increase Revenue

Businesses often consider store locator pages a mandatory but low return addition to a website. Rather than a boring “must have”, your store locator pages can be a great local SEO tool, helping your website rank higher and raising your CTRs. The trick is structuring your pages so that you are tossing up the most […]

On September 6, 2016 / By

What is Google AMP and Why it’s Important for O2O

If you or your clients have suffered from high abandon rates on their mobile sites and dedicated local landing pages, Google AMP could be the reason why. It’s important for Google that content loads quickly. Load speed can often cause high abandon rates. Google is attempting to make that easier for publishers and developers with […]

On August 25, 2016 / By

Local Marketing Platform: 6 features you need to consider

Brand marketers can get one step closer to multi-channel attribution… Most brands still don’t completely understand the role a local marketing platform should play for them. “Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been […]

On August 22, 2016 / By

Everything you need to know about the Google My Business API

If you want accurate information on Google Maps – and you absolutely do – you need to go through the Google My Business platform. Getting Google Maps and Google My Business right is essential for all brands. SweetIQ has created, claimed, managed and suppressed duplicate GMB listings for tens of thousands of business locations. Until […]

On August 9, 2016 / By

4 Steps to Building a Cross-Device Strategy For Retailers

Technology has changed the way people shop today, with consumers often beginning their search on a device they have at hand and then switching to one with better user experience that conveniently allows them to finish their research or make a purchase. This isn’t just a millennial trend, 90% of consumers bounce back and forth […]

On August 3, 2016 / By

The Local Guide to Pokémon GO Marketing

With more than 21 Million daily active users, Pokémon GO is a legitimate online to IRL phenomenon. Pokémon trainers (players) huddle around PokéStops to collect the little critters, creating new marketing opportunities for National brands. To help you out, we created the Local Marketer’s Guide to Pokémon GO Marketing – your handy resource for turning trainers into shoppers. […]

On August 2, 2016 / By

3 Brands Overcoming Today’s Retail Challenges

The retail landscape is shifting, quickly. Experts predict we will see more change in the next 5 years than in the last 50. That’s mostly due to the fact that technology is rapidly changing the way we interact with and buy from brands. Consumer’s desire for personalization, a shift away from “Big Box Stores”, and […]

On August 1, 2016 / By