About SweetIQ by ReachLocal

Dropping pins for businesses where it really matters

Marketing Local SweetIQ


SweetIQ gets hundreds of businesses listed on search and discovery sites like Google, Bing, and Foursquare. Our suite of local products and services, combined with the strategic insight of our Local Experts, helps enterprises connect with consumers by boosting brand awareness through reviews, consistent local content, keyword monitoring.  This robust strategy allows brands to truly own their presence on the buyer’s journey from search to sale.

In April 2017, with four straight years of +400% growth, an increase of over 100 employees, and well on our way to changing the local marketing ecosystem, our co-founders Mohannad El-Barachi and Michael Mire led SweetIQ to an acquisition by ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE: GCI). This new merger  aligns with his vision of  changing the local search marketing and listings industry, and SweetIQ to expand its reach from Canada and the US to the rest of the world.


Join our team and help reinvent Local Marketing.


Local Listings with global vision


BIG recognized SweetIQ with the 2017 Product of the Year Award for our Store Locator & Microsite Software Solution, acknowledging the effort our team has put into delivering a state of the art product, now being used by major retail brands like ULTA Beauty, SuperCuts and AAA to attract consumers to their stores with advanced search and listing technology.
Best in Biz picked SweetIQ’s Store Locator & Microsite Software Solution as winner for the Bronze Award for Enterprise Product of the Year in the Marketing Software category. This award was highly coveted, with more than 650 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.
The One Planet Awards named SweetIQ’s Store Locator & Microsite Software Solution a Gold Level winner for Most Innovative Product of the Year. The organization honours best in business and professional excellence in every industry from around the world and our product was recognized for its cutting edge capabilities having helped more than 150 brands and 196 agencies drive more in-store traffic to their locations.
Digiday Signal Awards recognized SweetIQ as a global leader in technology, crowning our Local Marketing Hub the best Location-Based Platform in the Commerce & Sales division. The wards endorses technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
Since 2014, the Local Search Association has been celebrating and encouraging innovation in local marketing and advertising with their Ad-to-Action Awards. SweetIQ was awarded an award in 2016 in the Attribution & Analytics for their innovative way of measuring local search ROI through online to offline attribution.
The CIX Top 20 program is Canada’s largest national showcase of the hottest and most innovative tech companies. Hundreds of applications are submitted each year from across Canada and the CIX Selection Committee will evaluate and select 20 based on criteria including Business Model, Quality of Product and Service Offering, Market Opportunity and Depth of Management.
SweetIQ was also a part of CIX’s Top 20 in 2012