Director of Agency Sales North America
Born in Johannesburg, Lindsay migrated at a very young age to Toronto where she graduated from York University in Political Sciences. After graduation, she started working in retail for Levi’s where she learned the ropes of brick and mortar businesses and acquired customer service skills. After a brief brush with the financial world where she made stock trading for her clients, she moved to Montreal and started her own business: A directory for moms who were making products from home and needed to be found (her first encounter with Local Marketing).
After working for different startups (including the one that bought her directory), Lindsay landed a sales position at SweetIQ in January 2016. With her understanding of how Local Marketing works and a natural disposition to help people, Lindsay thrives by offering solutions to her clients and building long-lasting and nurturing relationships.
Lindsay sees Local Marketing evolving into an omnipresent tactic. “It will no longer be seen as an option, but as a necessity” – and marketers, brands, and agencies are now understanding its real value. In a couple of years, and with the help of technology, we will see a seamless integration between what happens online and the actions consumers take offline.
Her advice for her team: Act. Don’t wait. If something’s not working, take action, do something. That last email you send at the end of the day might be the one that makes a difference. You’ll see Lindsay exploring activities for her kids in the city and running “near me” searches for the best restaurants in town.