Mohannad (Mo) El-Barachi

General Manager of SweetIQ, Senior Vice-President at ReachLocal

Mohannad (Mo) El-Barachi - SweetIQ

Mohannad (Mo) El-Barachi

Mohannad El-Barachi is an Egyptian-born tech-entrepreneur, executive, and business strategist. After moving to Montreal at the age of 7, he went on to graduate with university degrees in Computer Science and Political Science before taking on various executive positions in the tech and telecom industries.

Mohannad’s accomplishments include the launch of multiple successful businesses and products including Interchange Technologies’s and Via One’s World Phone for Dummies & Octilla Dialer amongst others. Most recently, he co-founded and led as CEO SweetIQ Analytics Corp., a marketing hub helping multi-location brands and marketing agencies effectively increase in-store foot traffic via local search. In April 2017, after raising millions of dollars in VC funding and driving the company’s four consecutive years of +400% growth, he led the company to its acquisition by ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE: GCI). Today he remains with the organization running both the SweetIQ product and acting as Senior Vice President for ReachLocal.

In his spare time, Mohannad consults with various organizations and venture capital firms, writes about his experiences on, holds industry speaking engagements, and enjoys spending time travelling to new places around the world. Follow his adventures on social media via Twitter @mohannadB and Instagram