- By Mohannad B.
Marketers are always trying to get better at attribution. Being able to track a search to a sale is the holy grail of online-to-offline marketing, and we’re firm believers that technology will get us there soon enough. At the Local Search Association’s event this week in San Diego, a common theme we encountered was this exact problem: how can we measure the efficacy of our local campaigns? I wrote a piece featured in LA Insider about 4 ways marketers can get better at attribution.