- By Carla Bragagnolo
When it comes to finding basic information about local businesses, most consumers aren’t asking their friends and they aren’t opening up the Yellow Pages, either. For 42% of adults, search engines have become the primary tool for finding local merchants and service providers in their areas. But what those consumers don’t always realize is that much of the information they’re finding — up to 43%, according to a survey by Yext — can be incorrect or out of date. This leads to missed sales opportunities for businesses, and frustration for consumers.
New platforms are helping merchants fight back, offering tools that allow brands of all sizes to clean up their location data and get better control of the way their information is presented online. Here are six of those platforms.