- By Carla Bragagnolo
Last week Angie’s List terminated their membership fee and became a free site for all. In case you are unfamiliar with the review site, we’ve compiled a quick FAQ on why this is important for Local Marketing. Below we list the 5 most important things you need to know to determine if Angie’s List should now be a priority in your Local Marketing plan.
What is Angie’s List?
Angie’s List is a review platform similar to Yelp that has over 3 million members, the majority of which are in the US. Until last week it cost 40$/month for access to the site. Users used to pay the fee to gain instant access to a compressive list of more than 720 service categories (gardeners, roof repairs, plumbers, etc) in their city. Each service listing is accompanied by a letter grade: A being the best and F being the worst. Users can search by category or by ranking, and can also see reviews written by other users. While there are still membership options, access to reviews nationwide is now completely free.
Which markets are most prominent?
Currently, the vertical most covered by Angie’s List is home services, ie. plumbers, roofers, carpet cleaners, but now that the site is free, it could mean other verticals become more popular. Two verticals that currently have a presence and could continue to expand are: health and wellness (doctors, dentists) and B2B companies (SasS, PR firms).
What are the site’s best features?
Because each reviewer was carefully screened up to this point, the quality and reliability of site content is Angie’s List biggest selling point. User reviews must cover price, quality, responsiveness, punctuality, and professionalism, and then assign a grade. The reviewer has to confirm they are not associated to the business and can only review a business once every 6 months.
What has changed now that it’s free?
The quality of user reviews may suffer, but everyone can now see them. Before it didn’t matter as much if your business had a bad review because it was behind a paywall. If your business has been reviewed on Angie’s List you should definitely consider it in your review management strategy.
Why is Angie’s List important in Local Marketing?
Because of it’s high quality review content, search engines like Google and Bing consider Angie’s List a site with high domain authority. As a result it often ranks highly in search engine results pages.
More than ever, it is now important to claim your business listing there and begin monitoring reviews.