- By Jesse Linklater
Quick quiz: When I say O2O funnel, what comes to mind?
If you’ve got brick-and-mortar locations and it’s anything other than this, you’ve got a problem.
Simply put, growing your O2O funnel is your best path to convert online local searches to in-store shoppers. Feeding the top of the funnel with solid listings management, a legit review monitoring strategy and a keyword tracking system that actually works are a good start. But to go deeper, and really start driving new customers from Google to your store, check out our white paper. It’s full of tips and tools to help you get your funnel going.
Get the paper here: