- By Colleen McNamara
Who doesn’t want to find the “Mama Burger” nearest to them?
When SweetIQ was given the objective to get every one of A&W’s 850-locations listed on all of the most relevant search and discovery sites so their restaurants were easily findable, we welcomed the challenge with open arms.
SweetIQ leveraged The Smart Network to custom-build a listings solution that made sense for A&W and its target consumers.
In fact, A&W was adopting a mobile-first strategy in its decision to optimize local listings, as noted by Marketing Manager Julia Cutt: “In an increasingly mobile world, local listings are essential for making our restaurants findable… Now our guests can find accurate information about all our restaurants on all the major platforms they use to make dining decisions.
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♦Listings data accuracy reached 100%
♦Total coverage grew from 46% to 86%;
♦Reviews doubled within year of new listings;
♦Listings views tripled to 6.9 million.
♦Conversion clicks doubled: including 81K driving direction requests.
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