- By Colleen McNamara
The best and brightest in local search are en route to San Diego next week for the Local Search Association’s (LSA) annual event. This year, LSA’s event aims to tell the “whole story” of local – in other words, offer a 360-degree view of local marketing – instead of merely scratching the surface.
As for us, we’re always ready to dig deep into the trenches of local marketing. That’s why we’re contributing to the local knowledge base by offering up our free E-Book, just in time for LSA. In it, we explore local beyond listings, local-social selling, smart directory networks, and the attribution gap… just to name a few.