Retail insights

Why Global Brands Need To Think Locally To Survive The ‘Retail Crisis’

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The retail world is going through a huge transformation. And, while giants like Macy’s are closing up shop left, right and centre, innovative brands like Sephora and Starbucks are seeing incredible success. In this piece, Mohannad El-Barachi outlines the key differentiating factors among those who are killing the retail game, and those who are fighting to survive. 

Read the full story: Why Global Brands Need To Think Locally to Survive the ‘Retail Crisis’ 

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