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Google Releases GMB API 3.2: What This Means for SweetIQ Clients

google directions

Another day, another Google release…

If you’re tuned into the search newsreel, you might have heard that Google released an update to its GMB API this week.

The good news? There won’t be an adjustment period for clients of SweetIQ: our Local Marketing Hub has been providing all of the data the 3.2 release encompasses for quite some time now. Our focus on smart marketing has driven our team to focus on local data since our inception. In fact, we’ve been reporting on GMB local data for years!

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However, the new API will show local marketers one new interesting insight: the average distance traveled when searchers request driving directions to your business location. This analysis gives deeper understanding of the breadth and reach of local listings.


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