- By Jesse Linklater
Building a strategy that includes tracking your local keywords means more potential customers can find you when they search online. That means more people in your locations, and more revenue at the end of the day.
Like it or not, customers don’t always search for your brand on Google, Yelp or Bing. In fact, they only search for any brand about 25% of the time. Consumers put themselves at the centre of their search, so the ask Google to find what they want to buy, not who they want to buy it from. That’s actually a good thing for you, since you are totally owning your local keywords. This puts you way ahead of the competition.
Just make sure your local marketing platform can track all the local keywords you care about most, and then stack and measure your performance on a location-by-location basis or company-wide. You want to be able to include all the relevant geo-modifiers obviously, and have a bit of freedom to test some new kw’s as well.
It goes without saying, but you likely aren’t neglecting your branded keywords either. They’re just as important as your geo-specific keywords. This is SEO, so you need to do everything well.