Industry News

Industry IQ: Apple Maps Will Take You Around the Mall

Apple Maps Will Guide You to (and within) the Mall!

If Cher Horowitz (from Clueless) had a favorite new app feature, it would be this. At Apple’s developer conference last week, the tech powerhouse announced the release of its indoor mapping feature which has been in the works for several years now.

Apple Maps will have three features for indoor shopping malls: searching and browsing, store directories, plus individual floor information and store plans. In the US, this feature is available in San Francisco, Boston, San Jose, New York, LA, Philadelphia and Washington DC, with hundreds more to come in the immediate future. A more streamlined and efficient shopping trip? Meet you at the mall, Cher! 

Some US Businesses Opt to Get Political in their Branding

Trump’s much-discussed decision to take the United States out of the Paris Agreement for climate change has prompted many businesses to get into the relatively risky business of injecting politics into their branding. Brands such as Nestle and The North Face have publicly stated that they will continue to take serious action to fight climate change, despite the country’s decision. Elon Musk went so far as to step down from Trump’s advisory committee.

To help spur action, some execs across the USA have launched a “We Are Still In” campaign for businesses to commit to the US’ promises outlined in the Paris Agreement. So far, tech giants like Google, Amazon, Microsoft and Twitter have hopped on board. Read the full story on AdAge.

SweetIQ is at SMX Advanced This Week!

It’s no secret that we <3 search! Our team is at Search Marketing Expo (SMX) advanced in Seattle today through Wednesday. The event features some of the search industry’s best and brightest, and we’ll be there talking all things Local search. Come to booth 27 to find out how local search techniques can drive online searchers to your brick-and-mortar stores. See you there!

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