Industry News

Industry IQ: Instagram Goes Hyper-Local & Google is Your New Second Set of Eyes

Instagram Stories Get Hyper-Local

As of last week, Instagram stories have added another local touch: in the explore tab, users can search stories by location or hashtag from public accounts. With this new feature, stories will now have a location pin to signify content that’s created near your current location. The ability to explore local stories is yet another way Instagram is challenging its rival Snapchat with almost identical features. Further, the location aspect Instagram is adding to its stories extension of Zuckerberg’s growing commitment to local intent in line with the introduction of its local coupons feature as well as upcoming local search function.

Google Assistant is Getting 20/20 Vision

We’ve been saying for a while now that AI will have many practical uses in the local marketing space. The latest update from Google Assistant, announced by Google’s CEO Sundar Pichai at I/O 2017, puts the proof in the pudding. According to The Verge, the Assistant will be sophisticated enough to not only recognize the place and object your camera is pointing at, but the intent of your inquiry: “Point it at a flower, and Google will identify the type. If you point it at a concert poster, Assistant will suggest buying tickets, watching a song on YouTube, searching for the artist. Point it at a restaurant and you’ll instantly see reviews.”

SweetIQ Will be at STORE 2017 Tomorrow!

Bonjour Toronto! The SweetIQ team is attending the Retail Council of Canada’s STORE 2017 conference at the Toronto Congress Centre tomorrow and Wednesday. Our VP of Partnerships & Platform, Brad Wing, will be giving a “Fast Five” presentation on the main stage at 2pm — don’t miss it. Otherwise, you can catch Brad & our Director of Agency Sales, Lindsay Holesh, at booth 311. We’ll be there talking retail, digital & the hyper-local consumer.

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