- By Carla Bragagnolo
Intel Pays 15.3 Billion to Acquire Mobileye, Tech Firm Specializing in Self-Driving Cars
Intel takes a leap into the autonomous driving car game. This morning they announced the acquisition of Mobileye reported Venture Beat. The 500 person Israeli tech firm specializes in vehicular driving-assistance systems, specifically adaptive cruise control, lane departure warnings and distance keeping. Big brands like BMW, Volvo, Buick and Cadillac are already using the service. At first the acquisition might seem to be a stretch for Intel, but the company is a large producer of computer chips – of which self-driving cars are going to rely on a great deal as they need quite a hefty amount of computer power to operate. After today’s announcement we can assuredly add Intel to the growing list of tech companies (Uber, Alphabet, Alibaba) competing to own the self-driving car sphere.
LBMA Says 50% of Brands Currently Use Location-Based Data to Target Their Customers to Drive Connected Consumers
During its annual SXSW event, RetailLoco, the LBMA released a report announcing over 50% of companies it surveyed are currently using local based data to target its customers. The survey included data from 500 businesses across the globe. Major takeaways from the study are:
- Businesses are reviving their interest in near field communication (NFC).
- 37% of Marketers consider merging mobile and digital out of home advertising (DOOH) to be a top priority
- Location based marketing is on the rise across the globe, with the biggest increase happening in the UK at 7%.
Google AMP Pages Inflating Traffic Metrics
Google AMP Pages are counting a single visitor as much as 4 times. SEO consultant Christian Oliveira first reported the inflated metrics on his blog. A Google Spokesperson confirmed the bug through a tweet, confirming there was no “easy fix”. Google AMP pages are designed to speed up the content loading process in order to improve the mobile experience for users and to decrease abandon rates. Many big players have already converted to AMP pages, including BuzzFeed, The Daily Mail, The Guardian, and Forbes, getting up to 60% of their web traffic from AMP pages. At those numbers a 4:1 ratio could seriously be inflating metrics used to make major advertising and marketing decisions. If you are currently using AMP pages take this bug into consideration when looking at your monthly metrics.