- By Carla Bragagnolo
Pinterest Releases Beta Search Tool: Lens
Earlier this month, Pinterest launched a visual search engine tool called “Lens” which allows users to snap pictures of items such as clothing or furniture that they see in their surroundings and from which Pinterest will recommend similar items available for purchase. The tool is currently in beta, and only available to select users in the US. Business Insider reports that because it’s so new, the new tool does have some shortcomings. The algorithm that offers similar items isn’t perfect, sometimes confusing items and suggesting things completely off topic. But the app is “learning” from users who use it: every time it’s given an item it doesn’t recognize Lens asks the user to include a descriptor, meaning the tool will get smarter and more fun to use over time. The possibilities this could open up for the future of search marketing are very exciting indeed.
McDonald’s Begins Roll Out US Mobile Ordering App
McDonald’s long awaited mobile ordering app has begun testing in the US. The app will roll out to 29 restaurants in Monterey and Salinas, California with plans to expand to Washington. The fast food chain decided to sit on the mobile ordering sidelines in the hopes that they would avoid the types of issues other brands such as Starbucks have had. The coffee behemoth’s mobile app has actually caused the very problem it was created to solve: bottlenecks and long wait times. That being said, brand’s that take the risk of wading into new territory can expect a few bumps along the way. Domino’s has taken years to perfect it’s online ordering. As Fortune reports, McDonald’s Chief Executive Steve Easterbrook recently said “ It’s better to be right than to be first to market”.
Google Will further Dilute Exact Match in AdWords = Less List Maintenance for Managers
The way people search is constantly evolving, and not everyone searches the same way. Google is constantly aiming to better its products to deliver the right results for a wide variety of searches that include subtle variations such as word order, plurals, or grammatical sentence structures that still contain the same meaning. The search giant announced on it’s AdWords blog last Friday that they would be changing the way exact match targeting works – matching for “close variants” in word order and function will be broadened. The changes mean that AdWords users won’t have to build or maintain lists of reworded and reordered keyword variations.