Industry News

Industry IQ: Unilever Takes a Stand, Google Changes their Image Search, and Tales of Phishing Tactics

Google Image Search Revamped After Deal with Getty Images

While not particularly groundbreaking on the surface, Google’s recent decision to update its image search tool should end up being a key contributor in the fight to reduce copyright infringement.

The popular search engine has removed the “View Image” button and “Search by Image” feature, decisions likely made in response to its partnership with Getty Images. Now, users will be asked to click on the “Visit” button if they want to see the image in full. According to Google, it’s making an effort to connect users with helpful websites.

The most notable change, though, can be seen when you actually use the image search feature. Users will be confronted by a much larger caption warning them that the image they’re viewing could be subject to copyright.

It’s worth noting that, although the update is meant to help Google users, it has actually led to some complaints. In fact, many tech-savvy searchers have already developed Chrome extensions in an effort to bring some of the old features back.

Social Media Users Should Always be Wary of Phishing Tactics

Snapchat has revealed more details about last summer’s phishing attack, which successfully targeted more than 50,000 Snap users, gaining access to their usernames and passwords.

Like many social media platforms, there are safeguards in place for such an occurrence. Snapchat managed to reset a majority of the accounts affected by the initial attack, but couldn’t stop thousands of users’ account information from being displayed on a public website.

As it goes, the attackers sent unsuspecting Snap users a compromised account, which redirected them to a website that mimicked the Snapchat login screen. While many of these fake websites are often quickly shut down, it’s difficult to stop everything from slipping through the cracks.

Google promptly blocked the public website, flagging and labelling it as a malicious, but the damage had already been done. And while 50,000 affected users doesn’t amount to much of a dent in Snapchat’s 187 million overall, the incident highlights the need for faster reaction times when personal information is at stake.

Unilever Takes a Stand Against “Toxic” Content

Unilever, a leader in consumer packaged goods, recently took a hardline stance on the state of advertising during the Interactive Advertising Bureau’s annual meeting in California.

Unilever boasts a substantial annual marketing budget of $9.8 billion dollars, but the company is now making it publicly known that it’s getting tired of the “toxic” nature of advertising being displayed on platforms like Facebook and Google.

CMO Keith Weed told the crowd on hand that these platforms need to regain the trust of the consumer, after failing to create a safe and positive environment for its users. Weed has also taken issue with the lack of transparency they provide consumers. Needless to say, major advertising platforms are going to have to rethink what sort of content they choose to benefit from financially because it could have negative impacts on the ways in which they’re perceived by consumers.

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