- By Nick Frost
Snap Buys Zenly for a Pretty Penny
Get your popsicles ready: Snap has just purchased Paris-based social maps startup Zenly for a cool $213 millio
According to the company’s Q2 document, the company is also shelling out $135.2 million USD for an “advertising measurement services company,” in spite of the fact that it just posted a net loss of $443.1 million USD, even with a 153% bump in revenue from last year.
The Zenly news, however, comes at an important time for the company, as they seek to consolidate their efforts on the recently announced Snap Map feature.
When the latter news dropped in June, many leapt to point out Zenly was already letting users do what Snap sought — that is, surveilling your friends’ current locations and activities. However, it turns out Snap had already acquired the Parisian team and were simply letting them continue to operate as their own entity.
Saboteurs Banned From AdSense After Temporarily Tanking Users’ Cost Per Click Rates
An unspecified number of ad buyers have been blacklisted by Google after it was uncovered that they manipulated AdSense into using “irresponsible campaign parameters [to lower] query types coverage for specific creative types in some countries.”
This news came on the heels of many AdSense users noticing a sharp decline in CPC rates on their ads starting just four days prior. According to Search Engine Land, the guilty parties found a backdoor into AdSense’s ad auction platform, which allowed them to ad coverage and fill rates plummeting, taking everyone else’s CPCs down with the ship.
No motive has been revealed for the hit job, but Search Engine Land has speculated that perhaps it might’ve been an attempt to artificially inflate click-through rates.
Google Engineer Fired Following Controversial Memo, Seeks Legal Action
James Damore, the Google engineer who recently made the news for internally circulating an anti-diversity manifesto, has been fired by the company.
Last week, we first told you about the report of the 10-page document — in which Damore waxes offensive remarks about women’s supposed biological shortcomings causing their underrepresentation in tech, and accuses Google of being an “ideological echo chamber” — going viral among employees before being tweeted publicly.
After the story faced widespread criticism on social media and added yet another instance of gender bias to the tech industry’s laundry list, Google CEO Sundar Pichai made a statement last Monday to his employees, stating that portions of Damore’s manifesto “violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace.”
Since then, Damore confirmed to AdAge by email that he had been officially let go for “perpetuating gender stereotypes” and is currently pursuing all legal recourse.