- By Colleen McNamara
Google and Salesforce Combine Analytical Tools for Deeper Customer Insights
Google and Salesforce made waves when they announced at Dreamforce 2017 that they were plotting a partnership — now, we’re finally catching a glimpse of what it will look like.
Last week, the two companies unveiled the first phase of their agreement, and it’s going to be a doozy for marketers seeking out cross-platform insight. Google Analytics 360 users will now be able to import data from the Salesforce CRM tool, giving them a greater overview of the customer journey. Meanwhile, those using Salesforce data can now combine their findings with Google BigQuery, which will provide more surefire insights into other enterprise datasets.
The new one-two punch will also offer deeper data integration by introducing a connection between Salesforce and Google’s ad pipeline, allowing marketers to push ads to the right people, at the right time.
Needless to say, this is just the first step in a long partnership and it should be a fun one to watch unfold!
Amazon’s Monthly Membership Fees Primed for Increase
Nearly two years after launching its monthly payment option, Amazon has decided to increase its rates for Prime memberships.
According to Recode, members will see an increase of 18% as prices jump from $10.99 to $12.99, or $156 per year. The bump should come as no surprise — their initial fee was set to lure customers to the service and was, most likely, becoming unsustainable. Regardless of the increase, Amazon is sure to continue seeing a loyal Prime membership base, as people continue to enjoy the quick delivery service.
In a similar vein, their student program will also see an 18% increase, but customers registered with Amazon’s Video membership will keep their current $8.99 monthly fee.
WhatsApp Turns Their Attention To Small Businesses
Last year, WhatsApp announced they would be creating a more business-focused app. On Thursday, that app was finally launched and made available to small businesses across the U.S., U.K., Mexico, Italy and Indonesia, with a planned global roll-out in a few short weeks.
The app gives businesses a new platform to engage with their customers on a deeper and more personal level. All that’s required is to create a profile page with your key business information, including email address and business description.
Not only will businesses be able to speak with their customers in a new and exciting way, they’ll be able to track specific metrics, including how many messages have been read. The potential to boost your customer insight and potentially drive more sales online and offline just got higher.