Industry Insights

Industry IQ: McDonald’s Genius Campaign, and Elon Musk’s Grand Plans For the Future

Apple Launches App Store Search Ads in 3 New Countries

According to Search Engine Land, Apple is expanding its highly successful Search Ad feature to the Australia, New Zealand and United Kingdom app stores this week. This means that companies whose app ads are currently running in the North America will now have access to advertise in these new markets. Search Engine Land writes that Apple’s search ads “are seeing conversion rates of greater than 50 percent, meaning half the time a user clicks an ad, there’s an install.” This new capability should see the app install advertising market significantly surpass its current 5 billion dollar value.

McDonald’s Latest Marketing Campaign is Unbranded — And Asks You to “Google it”

When you can run a successful marketing campaign without even mentioning your brand name — you’ve made it. McDonald’s made headlines last week for its ingenious video featuring actress Mindy Kaling, who prompts viewers to “Google” where to go to “get the Coke that tastes so good.” The campaign is to introduce McDonald’s drink deals, and addresses the consumer myth that there’s something added to McDonald’s Coca-Cola beverages to make them taste extra delicious. Could this be the first iteration of a new trend that urges consumers to go online to search for information about your business, only to then be directed to its nearest location? We, for one, will be watching with interest!

Elon Musk’s Neuralink wants to Connect Your Computer to Your Brain

Elon Musk is a busy guy. In between running Tesla and SpaceX, Musk wants to achieve a seamless connection between man and machine, by passing “uncompressed” thoughts (in other words, ideas not transformed into words) from brain to brain. According to TechCrunch, this technology would better our lives because it can “help humans keep pace with the rapid advances in AI, and would achieve this by basically integrating AI with human consciousness.” Neuralink is hoping to use this technology for human therapy first, and doesn’t expect a real-word application for another decade. The days that our devices know what we are looking for before we even say it out loud may be closer than we know…

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