Retail insights

Retail Insider: Manhattan’s Most Incredible Holiday Displays

We’re nearing the end of one of the busiest shopping season of 2016. The NRF says that the holiday season can account for as much as 30 percent of retailer’s annual sales — and that’s just in November and December. Adobe claims that the season will bring in $91.6 billion in revenue.  

The successful holiday shopping season doesn’t exist in a vacuum. Retailers go above and beyond to make it a full-fledged experience, consequently summoning shoppers into their stores. Manhattan, in typical fashion, takes the longstanding tradition of hoilday window displays to new heighs every year. In celebration of a shopping season for the books, we’re celebrating the prettiest displays of all.

BERGDORF GOODMAN

Renowned window dresser David Hoey delivers once again with his otherworldly display outside of Manhattan’s go-to luxury retailer. The theme of Bergdorf’s window display is “Destination Extraordinary.” According to Refinery 29, Hoey describes the display as “delirious remakes of the classic dioramas seen in natural history museums.” The result is a myriad of incredible colours and textures forming the backdrop of mannequins donning Marc Jacobs, Roberto Cavalli, Dolce & Gabbana and more.

LORD & TAYLOR

Behold: the ultimate urban enchantment! White lights sparkle across the exterior of the building at Lord & Taylor, illuminating a huge portion of fifth avenue. The display is a wintery take on a supernatural forest, consisting of all of your pleasant childhood dreams: a huge bear buried in a pile of snow doubles as a ski hill for mini humans, and geese with wreaths and wrapped in gorgeous red boughs are mother nature’s most stylish creatures.  

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BARNEYS

We saved the best for last. Barney’s #LovePeaceJoyProject is not only visually striking with its use of vibrant colors and a multitude of textures and characters, it has a healthy dose of holiday humor too, thanks to a cameo appearance by the beloved characters of South Park. Barneys draws upon multiple artists using a variety of mediums to represent the meanings of peace, love and joy, and the result is a dynamic display that will take you on an emotional — and visual — journey, even before you enter the store. You’ll see work by Rob Pruitt, Nick Cave, Ebony G. Patterson representing each artist’s idea of this season’s many meanings.

Watch the video on the making of the Barneys window.

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