- By Reinaldo Calcaño
Businesses can now manage Snapchat Geofilter Campaigns directly with SweetIQ
MONTREAL, May 10, 2017 – SweetIQ, a business unit of ReachLocal, today announced it is an official Snapchat Partner. SweetIQ clients will now have the ability to launch, manage and measure all of their Snapchat Geofilter Campaigns directly through the SweetIQ Hub. Beyond streamlined Snapchat local marketing, this API partnership enables retailers to easily set up location-specific Geofilters and reach their desired customers within the targeted radius.
“We are thrilled to partner with Snapchat as it has become a very powerful tool for multi-location businesses to connect with shoppers and is an essential part of the local marketing mix,” said Mohannad El-Barachi, CEO and Co-Founder of SweetIQ. “In today’s ever-changing retail climate, it is more important than ever that brick-and-mortar retailers are actively engaged with new tools and technologies to connect with ready-to-buy consumers.”
Businesses can fully launch, manage and measure the success of their Snapchat Geofilter Campaigns all within the SweetIQ Hub. This includes defining a radius around each location to display a branded Geofilter that is uploaded directly to the SweetIQ Hub. From there, they can monitor performance to adjust or adapt future campaigns.
“With 150+ million daily active Snapchatters, businesses need to connect online spaces with offline location. Catering to online audiences with relevant, compelling content that Millennials and Generation Z relate to is key to keeping a healthy flow of new customers,” continued El-Barachi.
For more information, read the official press release.
SweetIQ by ReachLocal delivers industry leading location-based marketing analytics and automation solutions. SweetIQ location and reputation management software enables multi-location brands, marketing agencies, and SMB resellers to manage their location data, measure consumer engagement, and convert online searches to in-store foot traffic. SweetIQ is offered by ReachLocal, a subsidiary of Gannett Co., Inc. (NYSE: GCI).