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SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’

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In theory, the wealth of local services providers that exist within digital marketing today should mean that SMBs have no excuse not to take advantage of that technology and fit it to their particular circumstances and budgets. But in some ways, the flood of companies offering solutions has left a lot of SMBs frozen in limbo: too many choices, too little clarity.

Montreal-based local search marketing platform SweetIQ allows its clientele of businesses and brands to track and capitalize on information like foot traffic and online-offline conversions. Co-founder and CEO Mohannad El-Barachi (who will be a speaker at Street Fight Summit West on June 7th in San Francisco) has firsthand experience with a lot of the issues that are fracturing his industry, and he spoke to Street Fight about where these problems come from and what needs to happen to smooth them out.

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