Industry News

IndustryIQ: This is the Most Tweeted Event in the World.

Facebook Gets Serious About Local Business

When was the last time you used Facebook’s Marketplace? If you’re thinking “some time in 2010”, you’re not alone. Although the marketplace was first launched as a kind of Craigslist alternative, it never really took off, but Facebook relaunched the platform two years ago, and it’s starting to come into its own, especially where local search is concerned.

As reported in Search Engine Land, the social network has made a number of changes recently that are helping local businesses connect with their customers. First in October last year, they partnered with third-party car sales sites like Edmunds to display local listings of cars for sale. Since then they have expanded to include home services such as plumbers and electricians, working in partnership with third-party sites like Handy. Professionals can communicate with potential customers via the Messenger app, making for a seamless experience for both customer and business owner.

A New Partner Program from Google My Business

Google My Business (GMB) has made it easier for trusted partners (including SweetIQ) to maintain listings by removing the verification process for updates. That means changes to listings can be processed instantaneously, saving time and making sure that customers are always presented with up to date information.

For small business owners, this means that claiming and maintaining your GMB listings with a trusted partner is more efficient than ever. As always, working with a local marketing expert means that you can be confident that your listings strategy is in keeping with industry best practices.

Swedish Brewer Prints Live World Cup Tweets on Pints of Beer

Do you know what the most tweeted event in the world is? No, not the 2016’s Presidential Election, it’s actually the World Cup. The world’s biggest sporting event which kicked off in June engages viewers from every country on the planet, and the last time the event was held (in South Africa in 2014), over 670 million tweets were sent during the tournament.

The World Cup is also a huge business opportunity for bars and restaurants worldwide, drawing  soccer fans together with big screen showings and special food and beverage offers.

How do you keep your customers off their phones and engaged in the game (and spending at the bar?) One brewery from Scandinavia has a innovative solution, as reported by AdWeek. Norrlands Guld (along with their partner agency Åkestam Holst) has built a printer that uses a special malt-based ink tp prints real-time soccer tweets onto the foam of pints of beer served at selected bars across Sweden. They are asking customers to put their phones away during the game and enjoy the fun atmosphere instead. Now, that’s a heady idea.

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