See how we helped them build a strong Local presence on Facebook.
SNAPCHAT
See the results from the diner’s Valentine’s Day Geofilter.
STORE LOCATOR & MICROSITE SOFTWARE
See how our Store Locator and Microsite Software helped their clients find their locations.
REVIEW MANAGEMENT
See how they benefitted from our Review Management Solution.
Objective
A CENTRALIZED SOURCE connected to their database, ensuring constant data accuracy.
A COMPLETE PRESENCE on core directories including Google My Business, Facebook and Foursquare to increase engagement and conversion and strategic placement on niche directories such as Zomato, TripAdvisor, etc. to help influence their ranking on search engines.
CONTINUOUS REVIEW MONITORING to ensure that customer reviews are tracked and answered in a timely manner— allowing for their customer service to shine.
CONSISTENT WEBSITE LOCATION DATA that reflects the listing data and reinforces their domain authority.
AN AUDIT of their locations identified both the duplicates and inaccuracies that could not only damage their SERP rankings, but the inaccuracies in location data (hours open, phone number, address) that create frustrating consumer experiences that could prove costly.
Through our partnerships and relationships with key directories we were able to create new listings as needed and update the inaccurate ones we’d uncovered. We also syndicated to niche directories via our Smart Network to provide them with complete listing coverage. The results speak for themselves:
2016 TO 2018
Over the last 24 months, SweetIQ completed 11.5K work orders for this Fast Food Diner and allowed them to respond to 2045 reviews across Google My Business and Facebook —saving them an average of 112 man-hours per month.
IN Q1 2017, we helped them build a strong Local presence on Facebook through parent-child setup (now called Facebook Locations). They saw a significant lift in visits and engagement in creating these pages and publishing accurate business information.
AFTER CREATING AND/OR CLAIMING LOCAL LISTINGS in directories that allowed for customer feedback, this diner saw a great increase in reviews that they were able to track through our Review Monitoring solution, and respond in a timely manner by using our in-platform review responding feature.
We were also able to MEASURE SENTIMENT after they launched their Review Responding Campaign with SweetIQ
TO BOOST this diner’s domain authority and establish
a reliable source of their local data to search engines, we built a state-of-the-art Store Locator with Microsite pages for each location. This not only allowed them to provide search engines with accurate, authoritative data that boosted their search performance, but also provided their clients with a great tool to find their Locations directly from their website.
Since the implementation of their Store Locator & Microsites they got the following results:
GOING HYPER LOCAL WITH A HIGH ROI On Valentine’s day 2018, the diner used the SweetIQ Snapchat Geofilter solution around their locations. Their objective was to drive engagement among younger audiences when they were Snapping in a radius around their restaurants.
We ran a pilot for them with only 9 LOCATIONS WITH A MARGINAL COST OF 5.88$ TOTAL. The results are a great indicator of the potential of Geofilter Campaigns at scale and their potential ROI:
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