BING LOCAL LISTINGS

When you think of Bing, what comes to mind? A couple years ago you may have dismissed it, like many others in the search industry, Microsoft’s attempt to take on search considering Google’s steadfast monopoly. But, the reality is, Bing owns nearly a quarter of the global search market share, specifically 21.6%. You can’t dismiss that.

What’s Bing’s value for Local Search?

As part of Microsoft’s quest to make Bing a contender in search, Local Marketing has been an important focus. Local has been built into Bing as an important feature of the search engine, and Microsoft is continuously working to position Bing as an important member of the local ecosystem.

Under the Bing umbrella of search tools is Bing Local: a business listing search engine serving business details and reviews to best match geofilters and keywords. These results appear at the top of the SERP (search engine results page).

Who uses Bing anyways?

While Bing has a smaller share of the search market, their demographic is highly targeted. As the default search engine on many Microsoft products, 87% of Bing users come from Edge (previously Internet Explorer), which is the default web browser on Windows 10.

With this knowledge we can make some educated guesses about the type of person most often found searching on Bing: Microsoft product consumers tend to be older, middle class, and less tech savvy. The statistics paint a picture of an older, well-educated demographic making a comfortable living. An overwhelming 85% of Bing’s traffic comes from the US, so if that is where your target market lives Bing is an excellent place to get listed. Here are some interesting stats.

• 48% of Bing users make over $75 000 a year
• 51% of Bing’s audience is female
• 85% of Bing’s traffic comes from the US
• 72% of Bing’s audience is 35 and older

Talk to one of our Local Experts and request an audit of your Bing Listings, and let us show you how we can help you convert searchers into shoppers.

Talk to our Experts