Launched in 2009, Foursquare integrates both social media and businesses in one network that allows people to interact with each other and their surrounding environments through GPS and mobile technology.
It operates according to a system of logged user “check-ins” at locations which can be astonishingly precise (users are often given the option to check in to a particular room or floor of a building). Users “Swarm” (the name of their check in platform) to check into locations and leave reviews and tips.
As of Over 2 million businesses use Foursquare, and its central purpose is to point consumers in the right direction toward exactly what they’re looking for, anywhere in the world.
Harvesting your Foursquare data will allow you to learn valuable insights about who your customers are, when they’re coming to you, and what you can do to make them happy. It’s also a powerhouse for user-generated reviews, tips and recommendations that brands need to leverage to manage their online reputation.
Foursquare by the numbers:
- Community: More than 50 million people use Foursquare City Guides and Foursquare Swarm each month, across desktop, mobile web, and mobile apps. We recently surpassed more than 12 billion check-ins, and our record high is over 9 million check-ins in a single day on Swarm.
- Platform: More than 105 million venues mapped around the world.
- Employees: Nearly 250 people at our New York headquarters or based in San Francisco, Chicago, Los Angeles, Atlanta, Detroit, London, Singapore and more.
Foursquare is unique in the way it utilizes user check-ins to drive consumer behavior. By encouraging frequent interactions between you and your customers, it gives you the opportunity to drive more business through your doors.
Talk to one of our Local Experts and request an audit of your Foursquare Listings, and let us show you how we can help you drive the online crowd to your offline locations.
Over 50 million people use Foursquare City Guides and Foursquare Swarm each month
More than 105 million venues mapped around the world
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