Industry News

Industry IQ: Kicking Off 2018 with Predictions Around AI, Machine Learning and Mobile SEO

google at home assistant

The Growth of On-Device AI Capabilities: Good or Bad?

Artificial Intelligence is already stealing the show in 2018.

Gartner, a popular research and analytics company, recently published a 10-point article detailing the future of smartphones, how more of them will have in-device AI and what that means for the future of user experiences. For those who don’t have login access to the full article, the long and short of it is: life will be so much better with AI learning everything about you from the comfort of your pocket.

While the predictive capabilities of AI will, undoubtedly, be useful for understanding customer behaviours in the future, TechCrunch has produced a full counterpoint to the Gartner article, detailing its reservations about allowing AI to become ingrained in our lives.

This response breaks down each of Gartner’s points, and sheds light on the darker side of AI & the potential for it to become too personal, providing nuance to an complex conversation of how involved technology should be in our personal lives.

CES 2018: Execs Excited About The Future of Global Connectivity

google at home assistant This year’s Consumer Electronics Show (CES) is well underway in Las Vegas, but just prior to the start of the anticipated annual technology event, a few industry executives shared their thoughts on what had them most “hyped” for the conference.

To no one’s surprise, AI and machine learning are high on the list. Last year, voice recognition software took the conference by storm and, almost as if on cue, sales of devices like Google Home and Amazon Alexa took off during the 2017 holiday season. This has piqued the interest of many top execs, as they eagerly wait to see how far AI has come in just one year and what kind of effect it will have on at-home voice assistants going forward.

Another topic of interest is the notion of using AI and machine learning in tandem with advertising and consumer personalization. As these technologies improve, companies get a better understanding of things like measurement, attribution and personalized content, which will, in turn, help businesses produce more influential ad campaigns.

It’s safe to say that we’ll be keeping our eyes and ears tuned to #CES2018 for all news and insights being shared.

Is This Finally the Year for Google’s Mobile-First Index?

Search Engine Land has stepped up to the plate with its predictions regarding the future of mobile SEO and mobile-first indexing in 2018. (For the uninitiated, “mobile-first indexing” refers to ranking search listings based on the mobile version of all content.)

Based on current trends, the article speculates that, among other things, lines between native apps, progressive web apps and other data sets will become increasingly blurred. This means, a platform like Google, for example, will need to be extra organized with new indexes, in order to accommodate web URLs, app URIs and links without a unique identifier.

Speaking of Google, you may recall that, in 2016, the search engine announced it would be launching a mobile-first index of its own — almost two years later, it hasn’t arrived, but Cindy Krum, the article’s author, discusses the possibility (and remains hopeful) that, maybe just maybe, we’ll see its debut in 2018.

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